I help B2B founders keep the enterprise customers they win.
You landed the enterprise logo. Now you have to keep it. I spent 9 years on the procurement team of a global CPG company, and more than 15 years on teams that use enterprise tools every day. I know how decisions, rollouts and renewals happen, and I know why end users push back when a new tool changes how they work.
Why isn't my enterprise customer using what they signed for?
A decision maker signing doesn't change how hundreds of people do their jobs. I find where adoption stalls and fix it at the people level.
Is low usage a sign of friction, or something else?
Low usage can mean the product doesn't fit the workflow, the wrong people have access, or the work only happens a few times a year. I pinpoint where users get stuck and tell you which one you're facing.
How do I prove value before the renewal conversation?
Logins show the customer is present, not that they're getting value. I help you close the loop with proof that your product caused the outcome.
Why does every enterprise customer want a custom feature?
Building for one logo turns your product team into a feature factory. I find the workflow gap behind the request, so you build once for every customer.
When should I start preparing for the renewal?
Most enterprise accounts are decided long before the renewal date. I've sat on that side of the table, and I help you prepare before it starts.